Why this label is required
Since article 50 of Regulation (EU) 2024/1689 — known as the “EU AI Act” — came into force, anyone who publicly publishes content generated or substantially modified with the help of artificial intelligence is required to disclose it as such, so that the public can clearly tell authentic content apart from synthetic content. This obligation has two complementary components: the technical component — an invisible mark embedded in the file, which reclamepenet automatically adds to every video it delivers — and the publication component — the visible label on the platform where you upload the material, which only you, as the publisher, can activate. The reclamepenet terms and conditions will explicitly state that the responsibility for activating this visible label at the moment of publication rests with you, the user-publisher of the content.
TikTok
When you upload a video to TikTok, after you have selected the file and filled in the description, open the “More options” section at the bottom of the publish screen. There you will find a toggle labelled “AI-generated content”— turn it on before pressing “Post”. TikTok will automatically attach a visible “AI-generated” label below your video, which viewers see directly in the feed.
Activate this toggle even if your video also contains real-shot elements — for example, if the voiceover is AI-synthesized over real footage, or if the speaking character is a digital avatar overlaid on an authentic background, the platform’s rules still require the label. Per TikTok policies, “AI-generated” content includes any video in which the voice, the face, or the scene has been created or substantially modified with the help of AI.
[Screenshot: TikTok upload screen — “AI-generated content” toggle under “More options”]
Meta (Instagram and Facebook)
On Instagram and Facebook the process is identical, because both platforms belong to Meta and share the same labelling mechanism. After you have uploaded the video (Reel, feed post or persistent Story), open the “Advanced settings”section before publishing. Look for the “AI info” entry, press “Add label”and select “AI-generated”. Save the choice and then publish normally.
The same label applies whether you are publishing a short Reel, a long-form video in the feed, or a paid advertisement through Meta Ads Manager; the option appears the same way across all publishing flows. In some cases, Meta may automatically detect the invisible C2PA mark embedded by reclamepenet and add the label automatically — but do not rely on this detection, because its coverage is not guaranteed across all formats and regions. Activate the label manually every time.
[Screenshot: Meta upload screen — “AI info” label picker]
YouTube Shorts
On YouTube, after you have uploaded a Short or a standard video, go to the “Details” page of the video in YouTube Studio. Scroll to the “Altered or synthetic content” section and select “Yes”. Save the changes.
YouTube is particularly strict about “realistic looking AI content” — that is, videos where the character, the voice, or the scene appear authentic even though they are AI-generated. This is precisely the kind of advertising content you produce on reclamepenet, so the toggle must be activated without exception. Failure to label can lead to demonetization of the video or its removal from organic distribution.
[Screenshot: YouTube Studio — “Altered or synthetic content” toggle]
The invisible C2PA mark
Every video delivered by reclamepenet contains an embedded C2PA (Coalition for Content Provenance and Authenticity) manifest — an invisible cryptographic signature that declares the AI origin of the content and allows platforms and independent verifiers to recognize it automatically as synthetic. This mark covers the technical component of AI Act article 50, but it does not replace the manual activation of the visible label on the publishing platform. The two layers are cumulative, not alternative — the law requires that the end user sees the label clearly, and the only way the platforms display that visible label is through the toggles described above.
What happens if I don’t turn the label on?
reclamepenet is the tool you use to create the video, but the publisher remains you — that is, the person who uploads the material to TikTok, Meta or YouTube and who takes on compliance with each platform’s rules and with the applicable law. The reclamepenet terms and conditions will explicitly enshrine this division of responsibilities: we provide a compliant technical tool (with an invisible C2PA mark); you activate the visible label at the moment of publication.
The direct consequences of not turning the label on arise at the platform level, not at the reclamepenet level: TikTok, Meta and YouTube can pull the content out of distribution, demonetize the account, suspend access to paid-ad features and, in repeated cases, close the account altogether. More broadly, market-surveillance authorities can sanction a publisher who breaches the transparency obligation set out in article 50. Activating the label takes five seconds at every publication and keeps your account clean.